Let’s face it. Visual content has been trumping written
content in the current advertising market. Does this mark the end of human’s
desire to read? No, but what it does mean
is that people have less time to spend reading and would rather be delivered
knowledge visually. In response to the visual learning evolution, marketers
have chosen to employ image-centric marketing over conventional, text-based
approaches. Here are some facts:
·
The brain can process visual content quicker
than written content
·
Images can trigger emotions, and thus be more
persuasive than words alone
·
Social media, which involves a massive amount of
visual content, is the most widely used marketing tactic (Instagram, Facebook, Pinterest,
etc.)
·
In fact, the most successful Facebook posts are
visual
This does not mean you should flood your website with a
truckload of images. Alternatively, it would be wise to consider these
guidelines when collecting and prior to inserting images:
·
Use images that are meaningful to the topic at
hand
·
Stay away from using images for decorative
purposes
·
Choose images that match your brand values
·
Don’t use too many!
·
Try to use real photographs, or images that
appear more authentic
·
Include concise captions
·
Size the images correctly
Premier Portraits are experts when it comes to capturing
photos of product-related content for marketing use. For more information,
please email us or call us at
(860) 223-4126.
