With video easily at our fingertips on our phones, laptops and tablets; having video for your business is becoming an industry standard. In this article we’d like to explain some of the most popular ways you can use video to highlight your business.
Video Testimonials
Whether your business is large or small, it more than likely depends heavily on word-of-mouth. Testimonials strengthen your credibility. With video, a testimonial can create more trust with an honest, expressive review.
Company Profile
A Company Profile or ‘about’ video is the most common business video. It is typically under 1 minute long and gives a brief overview of the company, products and services. It serves as an introduction video for those unaware of what your company is about and can be helpful when introducing yourself to new prospective clients.
Industrial / How-It-Works
If you have a business that is very visual, an industrial or how-it-works video is typically aimed at a specific audience within a specific industry. For ex. A fourslide spring manufacturing producer would aim a video to show how it works and aimed towards spring manufacturing companies. These videos would be more than a typical generic video about the company.
Promotional
A promotional video is designed to showcase a product or service. It’s main focus is to improve a company's brand recognition, while engaging prospective customers. These types of videos should easily communicate your message and be memorable.
To learn more about business videos, which will attract more traffic to your website and gain leads,contact 860.410.4303 or studio@premierportraits.net
Sources:
[1] https://www.wyzowl.com/video-marketing-statistics-2020/
