Thursday, October 3, 2013

Using E-Cards for Business

You’ve probably received an e-card to celebrate your birthday or a holiday.
Did you know that these digital versions of printed greeting cards are gaining popularity with small businesses, large corporations, and non-profit organizations?  And we don’t mean employees sending e-cards to each other, “Roses are red, violets are blue, hope your birthday is as special as you.” Click here for an example.
There is a wide range of professional uses for e-cards – from internal announcements to expressions of gratitude to customers, thanking them for their business.
E-cards are effective and innovative communications tools and competitively priced.
What’s so effective?  The way that e-cards convey a company’s branding and marketing.  The medium is ripe with possibilities for imagery and words that accomplish the goals of branding and marketing – reinforcing a trustworthy impression.
Premier Portraits can help your business or organization select the content of your imagery and then recommend effective ways to structure that content.  
  • Do you want to announce a new product or reward loyal customers?  
  • Are you asking donors for a contribution and would you like to portray the people already helped by past gifts?  
Your message can be an effective mix of your successful history and a great call to action that inspires responses.
Colors and graphics are just as important and must be balanced with the words you choose for your e-card.  Premier Portraits can help you with inspiration and proven case studies.
Recipients like e-cards because they’re visually stimulating; it takes seconds to read them.  Your message is more likely to receive attention in an e-card format but, bad news, attention spans are short.  We can craft that message to say everything in a few short words… without mentioning roses or violets.
Call Premier Portraits to get your message or holiday greeting out in an effective and budget-friendly manner that also happens to be very environmentally kind.

PremierPortraits Studio is locally owned and operated at 260 East St in Plainville, CT and is committed to supporting the community with quality service and portraits. 860.410.4303